The Knicks are off to a red hot start to the season and New York fans have latched on to an interesting chant — “Bing Bong.”
What does Bing Bong mean? That seems to be the question of the hour even for casual basketball fans, as the catchphrase has gone viral — courtesy of Sidetalk, the verified Twitter account run by a pair of NYU students.
The term “Bing Bong” caught speed after the Knicks’ 138-134 double overtime win over the Celtics last week, when Sidetalk posted a video of screaming fans outside Madison Square Garden.
At the .22 mark in the video, titled, “Knicks Season Opener,” Jordie Bloom says “Bing Bong” into a microphone, and the rest is history. Fans quickly adopted the term, which Bloom has been heard saying in previous Sidetalk videos.
But why Bing Bong? In true New York fashion, the two-word phrase signifies the warning noise New York subway trains make when the doors are closing.
The noise is also what greets viewers in the beginning of every Sidetalk video.
Knicks stars, including newcomer Evan Fournier, have hopped on the Bing Bong bandwagon.
“Great TEAM win tonight !! Bing Bong!” Fournier tweeted after the Knicks’ 112-99 win over the Sixers Tuesday.
Chelsea FC’s United States followed, when the team’s Twitter account used the phrase in a video tweet of Thiago Silva shooting hoops with a soccer ball.
The Orlando Magic attempted to mock Knicks fans by tweeting the phrase after they pulled off a 110-104 win against New York on Sunday.
“It’s a double-reference that is 1. commonly said in our Coney Island episodes and was invented by Coney Island rapper Nems and 2. is the sound heard in the Sidetalk intro,” creators Trent Simonian and Jack Byrne told Complex Sports in a joint statement.
“Since it is a well-known Sidetalk reference and fans recognized us filming an episode outside of the Knicks game, Jordie saw us and threw in a ‘bing bong’ adlib. We added it into the Knicks episode as a reference to our previous episodes and it has since caught on as the Knicks’ unofficial slogan for the start of the season.”