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Wednesday, August 31, 2022

Behind Aaron Rodgers’ Bitcoin push, ad: John Wick, scotch

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From John Wick to a glass of scotch, everything fell into place for Aaron Rodgers’ big Bitcoin push.

Rodgers shed light on it all during his weekly appearance on the “Pat McAfee Show” on Tuesday when, unsurprisingly, the subject of his Cash App ad dressed as Wick came up. In the video, the Packers quarterback — in his costume from Halloween with a customary glass of scotch — pledged to give away a million dollars of Bitcoin.

Instagram, Getty Images

Rodgers said a friend of his got into Bitcoin in 2012 or 2013, and has since become a multi-millionaire as a result, but that he did not invest in the crypto currency sooner “because it made absolutely no sense” to him. He will be taking a portion of his Packers salary in Bitcoin. Rodgers is set to makes roughly $22 million this season.

The 37-year-old Rodgers announced that, in addition to the million dollars Cash App had already pledged to give away, another $500,000 was being added to the ledger.

Rodgers, who has the Packers at 7-1 and atop the NFC North, explained the details behind the video shoot on Saturday night. He told the endorsers that he was about to put on his John Wick costume for Halloween, and they told him to do the video in costume. Then he said he was also going to drink a glass of scotch — which has long been his drink of choice — and they told him to go for it.

“I think there’s many Scotch lovers who also are probably Bitcoin lovers too,” Rodgers said.


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